We need extras for an awesome CollegeHumor.com music video tomorrow (6/24) from 1:00pm to 6:00pm. Pay is $30, food, and fun. If you’re interested, shoot me an e-mail at email@example.com.
“We hope you’ll quickly forget you’re reading on an advanced wireless device and instead be transported into the mental realm that readers love, where the outside world dissolves, leaving only the author’s stories, words, and ideas.”—
Jeff Bezos, in his letter “Welcome Amazon Customer”, which came in my Kindle. (via jakoblodwick)
I heard Bezos articulate something similar in an interview. Even if it’s just a ploy to sell Kindles, I dig the message that truly compelling storytelling transcends the physical act of reading words on paper.
“My position is irony is dead… but at the same time, just to return to old-fashioned sincerity, and particularly the kind of sentimentality that that draws in with it… we don’t need it. So that’s why we’ve created the New Sincerity. A perfect example of the New Sincerity is Evel Knievel. There’s no way to take Evel Knievel literally. It’s impossible. The man has a leather jumpsuit and he drives a rocket car. The leather jumpsuit has red, white, and blue stars and stripes on it. It’s absolutely preposterous. On the other hand, there’s no way to appreciate Evel Knievel ironically. He’s too awesome. He has—I don’t know if we’ve mentioned this—a leather jumpsuit with the Stars and Stripes on it and a rocket-powered car. That’s why we appreciate Evel Knievel with the New Sincerity.”—
He’s right, but only partly. Talent is the ultimate commodity, and every established mass media has a system for recognizing, cultivating, and sustaining it. (Talent, under this definition, being content creators whose work people will sacrifice time and/or money to consume.) This structure doesn’t yet exist online. I’d go as far as arguing that there isn’t any great consensus on what sucessful digital content should even look like.
The result? A period of great experimentation but low profitability/loss leading for most producers of all sizes. In the years to come, as more efficient systems emerge for identifying, categorizing, and monetizing online video talent, many will fall away, but those who do well and can consistently deliver an audience will find their services in high demand indeed.
Either that, or we can all give up and start watching quarterlife.
“Creating content is expensive. The cost of the tools may have dropped considerably, but the value of your time increases every minute you live past the age of 25, or move out of your parents house, which ever comes later. At some stage in your life, you reach a point where Mac and Cheese and free food at happy hour and buying used clothes are disapointments rather than choices. At some stage in your life, asking your friends to work for free is no longer “hanging out”, its imposing or freeloading. Its at that point you are going to realize that you are working really hard and scared shitless about whether you will be able to make a living doing what you love. Then it will hit you that you are subsidizing the cost of video advertising inventory for Google or MySpace or whoever, while not being able to make ends meet.”—Mark Cuban (via hipsterdiet)
"the data aren’t meant to imply that cellphone radiation poses a risk, nor is it meant to say that the phones are safe…. The data on cellphone safety is mixed, although a few recent international studies have suggested a link with three types of brain tumors." (Via NY Times)